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Title:
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FACTORS AFFECTING YOUNG CONSUMERS E-SHOPPING FREQUENCY |
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Author(s):
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F. Calisir , C.a. Gumussoy , M. Durucu , A. Bal |
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ISBN:
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978-972-8924-66-9 |
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Editors:
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Piet Kommers, Pedro Isaías and Nian-Shing Chen |
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Year:
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2008 |
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Edition:
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Single |
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Keywords:
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e-shopping, university students, regression |
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Type:
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Full Paper |
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First Page:
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78 |
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Last Page:
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85 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Using data collected from a sample of 260 university students, this study attempts to examine the relationships between
the frequency of e-shopping and university respondents demographic characteristics, the reasons for e-shopping nonusage
and usage. In addition, the product differences bought through the Internet is examined. The results suggest the
frequency of e-shopping is affected mostly by the factor e-shopping provides a shopping opportunity without waiting in
line and without getting tired. Also, encouragement and discount opportunities, do not want to give credit card
information due to security concerns, do not need, mistrust to delivery, return or complaint and troubleshooting
systems and age were found to be predictors of frequency of e-shopping. Also, the study revealed that consumers mostly
learn about e-shopping web sites through family recommendation and search engines. Consumers mostly prefer to buy
books and match tickets through the Internet. This study concludes with a discussion of development of a model that
predicts factors affecting the frequency of e-shopping and recommendations for future research areas. |
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